50by30, a global ideas platform to generate the biggest breakthrough ideas around urban cycling. Join the challenge! #50by30 @cyclespaceorg
50by30 is a global ideas platform to generate the biggest breakthrough ideas around urban cycling. The goal is articulated in the campaign and communication: half of all trips by bicycle worldwide by 2030.
It calls to mind the moonshot approach of galvanizing passionate practitioners around a massively ambitious goal. In this case, not to leave earth in search of new worlds, but as a practical, and mostly untapped means of positive transformation right here on earth.
We launch this platform with an event in Beijing and focus on this particular theme/challenge:
How might we re-establish the bicycle as the primary mobility mode. Accessible, and safe for all
Beijing citizens? The best ideas that come out of this would be funded, piloted, launched and scaled.