Current Project phase:

  • 1 1: Initiate Phase
  • 2 2: Nominate Phase
  • 3 3: Improve Phase
  • 4 4: Triumph Phase
  • 5 5: Accelerate Phase
  • 6 6: Make it Happen Phase
Track: Creative Professional
Topics: Energy, Health
Location: Beijing, China
Approach: Communications

50by30 – Where can the bicycle take us?

50by30 – Where can the bicycle take us?

50by30, a global ideas platform to generate the biggest breakthrough ideas around urban cycling. Join the challenge! #50by30 @cyclespaceorg

Long Description

50by30 is a global ideas platform to generate the biggest breakthrough ideas around urban cycling. The goal is articulated in the campaign and communication: half of all trips by bicycle worldwide by 2030.

It calls to mind the moonshot approach of galvanizing passionate practitioners around a massively ambitious goal. In this case, not to leave earth in search of new worlds, but as a practical, and mostly untapped means of positive transformation right here on earth.

We launch this platform with an event in Beijing and focus on this particular theme/challenge:
How might we re-establish the bicycle as the primary mobility mode. Accessible, and safe for all
Beijing citizens? The best ideas that come out of this would be funded, piloted, launched and scaled.

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Project Video:

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