A counter consumer culture starting with milk. Empowering people to make choices that help them mitigate & adapt to climate change.
The problem is there is a disconnect between immediate gratification and long term consequence. This is a project about optimisation. Priming people for adaption to climate change while also mitigating and unraveling some of the milk industries contributions to climate change and animal cruelty. By creating a counter consumer culture showing people that making a small change in their lives can have a positive ripple effects.
Using technology to give people feedback and collect data about the change they are making and offer them encouragement and incentives to build momentum and bridge the gap between present choices and long distant impact on our climate change.