Zora – Interactive Urban Installation

Zora is a public and interactive installation that analyses in real time the data of the environmental pollution. Connecting the monitoring stations with the advertising media located in the streets, Zora translates the received data into a clear image that awakens the citizen's emotion and empathy.

Long Description

Cities have consolidated as the natural environment of the human being. More than 60% of the worldwide population live in them. But cities are becoming suffocating due to the high level of pollution in them. Nevertheless, contamination is not always easy to see and the data is not easily

Nevertheless, contamination is not always easy to see and the data is not easily accessible and understandable for the citizens.

Zora is a public and interactive installation that analyses in real time the data of the environmental pollution. Making use of the available urban infrastructure, Zora connects the monitoring stations with the advertising media located in the streets. Zora translates the received data into a clear image that awakens the citizen’s emotion and empathy.

Using a facial recognition system, Zora becomes a mirror where the citizens reflect themselves and places them in the center of the problem, challenging them to implement solutions to improve the life of all dwellers.When pollution levels exceed the established limits, Zora shows herself on every screen of the city, revealing a unique, eloquent, alive and unavoidable image that

When pollution levels exceed the established limits, Zora shows herself on every screen of the city, revealing a unique, eloquent, alive and unavoidable image that opens a new space for conversation between the city and the citizen.

In a time when structural and technological changes that will transform cities in sustainable cities are a medium-term reality, the individual actions and changes in lifestyle habits become essential to build a new, more conscious, sensitive and emotional society.