Transparent labels

System of information (through labels) about the carbon and water footprint of the products we consume. The information would be based on an updated database.

Long Description

Transparent labels

When we buy products we are not always aware about the impacts  of these products on the environment. Water consumption and CO2 emissions are two important factors of the impacts. To raise awareness, the water and carbon footprint of a product could be available to the consumers on the label of the prodcut. The water and carbon footprints would be explained in terms of human needs for more understanding of the quantities. The water would be expressed in water that a person drinks in a period of time (days) and CO2 emissions as CO2 a person produces also in a period of time.

The label can be digital or physical. The information of the footprints would be available in a databese where companies can voluntarily subscribe. The database needs to be the product of research and calculations. It also needs to be updated. If companies make efforts to reduce the footprints they can also communicate it through the labels, th same way they communicate discounts in prices. QR codes are a more explanatory tool if the company wants to share with their customers mitigation proyects for their impacts on the environment.

Consumers value transparency and companies should see that as an advantage and not as a threat. Renewable energies and efficiency methods are already available to reduce footprints and therefore impacts.